Our Story


Sweetly Chique is a gourmet dessert brand that specializes in stylish sweets with southern flair. Our pastries are made from scratch using no box mixes ever.  From our gourmet sweet shots (aka happiness in a cup) to our gorgeous custom cakes, we have something to satisfy the Sweet Tooth of dessert lovers everywhere!


About The Owner


Kureé Devonne Cain owner and founder of Sweetly Chique Confectionery and Event Design LLC, a specialty gourmet dessert company, developed her love for baking early in life and transformed her hobby into a profitable business shortly after graduating from Monmouth University in Long Branch, NJ.  While working her full-time job and pursuing her Masters Degree in Public Administration at Fairleigh Dickinson University, Kureé took a leap of faith and in October 2016, she walked away from the stability of corporate America and walked into entrepreneurship. 

Kureé's belief in her product, coupled with her commitment to the business of baking enabled her to officially open a brick and mortar representation of her dream, Sweetly Chique Confectionery and Event Design LLC.  On January 15, 2017, in the second largest mall in New Jersey, Sweetly Chique's stylish dessert kiosk was opened for business.  Since then, Sweetly Chique has grown into a full fledged store within the Freehold Raceway Mall specializing in gourmet baked goods and specialty milkshakes. 

At just 27 years old, Kureé attributes her success to her passion for baking, her belief that education is key, a strong work ethic and a devoted network of family and friends that support her dream.  Kureé is a native of Brooklyn, NY and enjoys spending time with her fiance', listening to podcasts, and giving back to her community as a dedicated member of Alpha Kappa Alpha Sorority, Inc.  In the words of former U.S Secretary of State, Condoleezza Rice “People who end up as first, don’t usually set out to be first, but they set out to do something they love” and Kureé is certainly doing what she loves.